A local paving company in British Columbia faced significant challenges due to minimal digital presence, lack of professional branding, and reliance solely on word-of-mouth and referrals from their other contracting business. They aimed to shift their focus exclusively onto the paving business and significantly increase their customer base.
• Minimal Social Media Presence: Virtually nonexistent digital engagement and outreach.
• No Website: Lack of a professional online presence to attract customers.
• No Branding: Absence of recognizable brand identity, affecting trust and professionalism.
• Limited Reach: Difficulty in reaching potential new customers.
• Lack of Projects: No consistent pipeline or future projects lined up.
• Reliance on Referrals: Dependence solely on existing relationships and word-of-mouth.
Our team created a professional and appealing brand identity, complete with distinctive colors and logos, positioning the company as trusted and reliable. We designed a simple yet powerful website to act as their digital storefront. Leveraging Facebook and Instagram ads, we rapidly enhanced their brand visibility and generated 50 pre-qualified leads within the first 30 days. Initially encountering a high volume of spam leads from Facebook's in-platform forms, we strategically shifted our approach to optimize website form conversions, effectively doubling lead quality without sacrificing volume. Encouraged by these results, we launched targeted Google Ads campaigns to capture potential customers actively searching for paving services, bringing even higher-quality leads.
Within just the first 30 days, the company experienced dramatic growth, consistently securing over 60 leads per month and becoming fully booked two months in advance. Enhanced online visibility and increased customer engagement significantly boosted referrals and expanded their social media following by 400%. The cost per lead averaged an exceptional $27, resulting in over $100,000 in revenue within the first month.
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