A local contractor in Montreal wanted to pivot from bathroom renovation work into the more scalable and in-demand field of concrete epoxy coating. With minimal branding, almost no digital presence, and no reliable lead generation system, they were in need of a marketing partner to help build consistent project flow.
• Minimal Social Media Presence: Little to no online visibility.
• Weak Branding: Lacked a professional brand to inspire confidence.
• No Branding: Absence of recognizable brand identity, affecting trust and professionalism.
• Transitioning Focus: Moving away from bathroom jobs into concrete coating.
• No Lead Generation System: No structure to attract or qualify leads.
We enhanced their logo to align with the new concrete coating direction and launched social media ads targeted at qualified local audiences. After generating 25+ leads in the first week, we noticed a pattern of tire-kickers and unqualified inquiries. We responded by implementing additional pre-qualifying steps in the lead funnel to dramatically improve quality while maintaining volume.
The client is now receiving over 110+ qualified leads per month, with a steady pipeline of concrete coating projects. They have since hired additional team members to support the growing demand. Social media following increased by 85%, and the company saw a 70% boost in revenue.
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